I came across this interesting Amazon listing image today and thought that I should use it as an example to point out how lighting can make or break an image. Read more

Rich people love a bargain and poor people need it. Black Friday specials cater for both markets Read more

Email marketing is still a highly effective way to develop relationships with prospects and existing customers. It is widely accepted that email marketing is ranked as the most effective marketing channel beating social media and SEO and associated marketing campaigns. Read more

This image changed my life... Read more

Being able to create the right mix of ambience and specular highlights to showcase this beautiful Waterford Crystal vase is an example of why I love what I do... Read more

First impressions are lasting impressions and this is based mainly on the ability of our subconscious to interpret visual elements at about 60,000 times faster than text. Read more

Insightful words by Karl Taylor, one of the world's leading product photographers, a man to whom I am eternally grateful to for teaching me his art. Read more

An oasis in a thirsty land of contrasts. I shot this beverage image as part of a whole series of website marketing images. The client was a very upmarket guest lodge situated in the Kalahari desert region. Read more

I set this lifestyle image of semi precious stone jewelery, lit only with dramatic lighting, to invoke emotions of excitement and intrigue. Read more