Here is an example of how lighting can make or break an image
I came across this interesting Amazon listing image today and thought that I should use it as an example to point out how lighting can make or break an image. Read more
eMail Marketing is still a viable option
Email marketing is still a highly effective way to develop relationships with prospects and existing customers. It is widely accepted that email marketing is ranked as the most effective marketing channel beating social media and SEO and associated marketing campaigns. Read more
First ever digital image used on a leading SA magazine cover.
This image changed my life... Read more
Of everything that I love about product photography, lighting and what can be achieved with it, is what I love most.
Being able to create the right mix of ambience and specular highlights to showcase this beautiful Waterford Crystal vase is an example of why I love what I do... Read more
Is it REAL or is it FAKE and how on earth would you know?
First impressions are lasting impressions and this is based mainly on the ability of our subconscious to interpret visual elements at about 60,000 times faster than text. Read more
"Advertising and product photography are often seen as one of the most complex areas of professional photography"
Insightful words by Karl Taylor, one of the world's leading product photographers, a man to whom I am eternally grateful to for teaching me his art. Read more
There is an inter play between light, colour and intrigue in imagery that just cannot be explained...
I set this lifestyle image of semi precious stone jewelery, lit only with dramatic lighting, to invoke emotions of excitement and intrigue. Read more
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