It's like some kind of magnetic force that draws the viewer closer as a moth is drawn to a candle.
I set this lifestyle image of semi precious stone jewelery, lit only with dramatic lighting, to invoke emotions of excitement and intrigue.
Althought I shot this for a glossy magazine article, dramatic lighting can also be very effective when used with online shopping lifestyle images.
As children, we have always imagined what it would be like to discover hidden treasure in a secret cave. This image is aimed at triggering that deep seated child like emotion.
Conventional lifestyle images with people relaxing on pristine beaches for example, are common and usually quite effective.
By contrast, the emotional connection to the lighting and fairytale narrative used here is just as powerful and offers a highly effective alternative.
An added bonus of using a hard light source in this shot is that the beautiful semi precious stones are illuminated and have cast a lovely warm glow onto the rocks used to build the set.
Lighting and color theory fascinate me.
It's what I love most about photography and what keeps me coming back for more each day.
There is an inter play between light, colour and intrigue in imagery that just cannot be explained...
